7 reads
Leave a comment

FENTY x PUMA by Rihanna - Arrivals - Fall 2016 New York Fashion Week

Source: Kris Connor / Getty


Rihanna‘s footwear has become one of the hottest must have accessories for fashionista’s today — so much so that even Forever 21 allegedly couldn’t resist jacking her swag.

According to the Fashion Law, Puma filed a lawsuit against Forever 21 in Los Angeles last week, alleging that the fast fashion retailer infringed on patents, trade dress, and copyrights. The suit claims that three of Forever 21’s footwear offerings are lookalikes from Rihanna’s Fenty x Puma line and “trade upon the substantial goodwill of Puma, Rihanna, and the Fenty shoes.”

In the documents, it’s stated that The Creeper, Bow Slide, and Fur Slide styles are “confusingly similar” to Forever 21’s products adding that the “use of strikingly similar shoes has not gone unnoticed. The media and consumers alike have commented on the substantial similarities between Puma’s Fenty Copyrights and Defendant’s shoe designs.”

As a result, Puma is seeking “preliminary and permanent injunctive relief, and all profits and damages derived by Forever 21’s wrongful acts,” among other relief as deemed necessary by the court. In other words, the classic sports brand hopes to win back any profits Forever 21 has seen from the sale of those three designs as well as damages and any additional sums agreed to by the court.

Clearly, Puma doesn’t play when it comes to their product. The famous brand recently landed a preliminary victory in its battle against Topshop for also biting some of their Fenty footwear designs.

comments – Add Yours